Decision Journey

Running Ads

Ad spend can grow before you know what’s generating worthwhile enquiries or sales. We help you test campaign plans, question the measurement and agree what success looks like before you spend.

Your first decision starts here…
pick one.

How would you like to work through this journey?

Start with a conversation.

Bring your campaign plans, commercial targets or questions about measurement and lead quality. We’ll help you focus on the decisions that matter before you commit.

Let’s talk about your plans

Free · 15-minute intro callTo establish whether we can help.Any paid advice is agreed separately.

Experience built through our work at Experience through Visit Digital.

Your AI toolkit

Take the questions with you.

Four questions to challenge your assumptions before you commit. Copy them into your AI chat and work through them at your pace.

4 key questions
Journey context
Source link + starter prompt

Ready to paste into ChatGPT, Claude or your preferred AI.

Nothing is sent to an AI tool by this website. You choose what to share.

The prompt asks your AI to work through the questions one at a time, challenge unsupported answers and identify unresolved decisions. Check your AI tool’s data settings before sharing confidential information.

Four key questions and suggested prompt · Copy manually if needed

# Running Ads

Published by Before You Start.
Source: https://beforeyoustart.com/journeys/running-ads/

Make paid advertising accountable, from the first campaign to profitable growth.

## Four questions before you commit

1. What can we afford to pay for a customer after allowing for margin, sales effort and the cost of serving them?
2. If the campaign reports more conversions, how will we establish whether it created additional business or claimed credit for customers we would have won anyway?
3. Where could a good prospect be lost after clicking the ad—and who is accountable for fixing that part of the journey?
4. What evidence would make us stop, change direction or increase spending—and have we agreed that before the campaign starts?

## Suggested starting prompt

Ask me these four questions one at a time. Follow up where my answers are vague or unsupported. Do not assume facts about my business. Separate evidence from assumptions. Finish with the unresolved decisions and questions I should take to my team or adviser.

Your decision route

Start here
01Goals
02AudienceKey decision
03OfferKey decision
04MeasurementKey decision
05Campaign Plan
06Launch
07Optimisation
08ScaleA stronger position

Let’s talk about your plans

Bring the decision you’re facing.

Tell us about the decision you’re facing. We’ll reply to arrange a free 15-minute introductory call to establish whether we can help. Any advice session, preparation and fee are agreed separately.

Platform migrations and redesigns
Agency appointments and performance issues
Checkout, CRM, booking, and commerce decisions
New launches, scale-up planning, and stalled growth