Decision Journey

Domain Migration

A domain change can disrupt search visibility, email and the services your business relies on. We help you identify dependencies, question the migration plan and clarify responsibilities before you switch.

Your first decision starts here…
pick one.

How would you like to work through this journey?

Start with a conversation.

Bring the proposed domain change and what you know about services that depend on the current address. We’ll help you focus on the decisions that matter before you commit.

Let’s talk about your plans

Free · 15-minute intro callTo establish whether we can help.Any paid advice is agreed separately.

Experience built through our work at Experience through Visit Digital.

Your AI toolkit

Take the questions with you.

Four questions to challenge your assumptions before you commit. Copy them into your AI chat and work through them at your pace.

4 key questions
Journey context
Source link + starter prompt

Ready to paste into ChatGPT, Claude or your preferred AI.

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The prompt asks your AI to work through the questions one at a time, challenge unsupported answers and identify unresolved decisions. Check your AI tool’s data settings before sharing confidential information.

Four key questions and suggested prompt · Copy manually if needed

# Domain Migration

Published by Before You Start.
Source: https://beforeyoustart.com/journeys/migration/

Change your web address while protecting search visibility, customer trust and tracking.

## Four questions before you commit

1. What business benefit justifies changing the domain, and could we achieve it without changing the address?
2. Beyond the website, what still depends on the old domain—and who has checked those dependencies with the people who use them?
3. Are we combining the domain change with a redesign or platform move, and how would we identify the cause if enquiries or sales fell afterwards?
4. What would tell us the move is harming the business, who can act on it, and what recovery options will still be available?

## Suggested starting prompt

Ask me these four questions one at a time. Follow up where my answers are vague or unsupported. Do not assume facts about my business. Separate evidence from assumptions. Finish with the unresolved decisions and questions I should take to my team or adviser.

Your decision route

Start here
01Business Case
02AuditKey decision
03Scope
04Domain Setup
05RedirectsKey decision
06Customer Trust
07TestingKey decision
08Launch
09Monitor
10Resolve Issues
11Long-term CareA stronger position

Let’s talk about your plans

Bring the decision you’re facing.

Tell us about the decision you’re facing. We’ll reply to arrange a free 15-minute introductory call to establish whether we can help. Any advice session, preparation and fee are agreed separately.

Platform migrations and redesigns
Agency appointments and performance issues
Checkout, CRM, booking, and commerce decisions
New launches, scale-up planning, and stalled growth